Booking a cruise is usually reasonably complex process which involves a travel agent. However using email CRM, this process was condensed into a sequence of five personalised interactive emails where information is passed from one email to the other. I liaised with a team of art directors, copywriters and a creative director to bring this concept to life using my 2D animation skills. I also worked with an art director to conceptualize how this process could be visualised using a sequence of tablets.
