The Monopoly Double Peel Explainer video is about how CRM was used in the McDonalds Double Peel campaign to encourage people to take the next best action after playing Monopoly, such as downloading the app, playing again, or signing up to the McDonalds loyalty program. Using a vibrant, on-brand 2D animation explainer video, I worked with my team including art directors, creative directors and copywriters to bring this concept to life.
