For McDonalds' Christmas email campaign in 2023, I was tasked with creating an animation of a present opening to reveal a McDonalds festive product. This animation was used at the top of the launch email for the campaign. I was responsible for: liaising with designer to bring rough animation concept to life, modeling, materials, lighting, animation, color correction, compositing using puzzle matte, and creating variations for different markets. Softwares used were Cinema4D, Redshift and After Effects.
Back to Top