For this project, I created a mock advert for a Hublot watch, perhaps a short advert that could be found on short form media app like Instagram Reels or TikTok. In order to sell the product I felt it necessary to convey a luxurious feeling, I therefore used a combination of calm camera movements, soft flowing silk, dramatic lighting and ethereal music to obtain this feeling. I was responsible for: storyboarding, art direction, around half the modeling (very simple clay model used as skeleton, but watch face/ various details were created by myself), materials, lighting, animation, audio selection, compositing and color correction. Softwares used were Cinema4D, Redshift and After Effects.
